Exhibitor Marketing

North West Expo offers a range of marketing opportunities for every budget and we encourage all exhibitors to seek them out and utilise these valuable options.

A Marketing Kit is provided to all exhibitors to maximise the results and returns of exhibition at North West Expo.

The kit contains all the information you require for admittance and set up as well as ideas for marketing, connecting with your target audience and capturing new leads.

In order to successfully achieve this, there are some key questions to ask yourself:

  1. Who is your target audience?
  2. How will you attract them to your booth?
  3. What is the one thing you want them to know about your business?
  4. How will you communicate this and capture those leads?
  5. How will you then follow up this lead and turn them into a customer?

North West Expo marketing has included several suggestions for attracting visitors in the Exhibitor Kit.  Please contact the listed person to handle your enquiry. 

Remember promotional options you utilise should assist in:

  1. Inviting more people to your site at NW Expo
  2. Attracting people who are in Broome and the North West to your site
  3. Selling your corporate message, products or services to the wider North West population
  4. Letting other businesses know of the services you can offer them
  5. Advertising any Expo specials you may be offering – perhaps include a discount coupon or special
  6. Letting people know about any activities, demonstrations or competitions you are running

Tips for bringing more and targeted visitors to your site include:

  1. Display your site number in everything your potential visitors might see
  2. Run messages multiple times across different mediums to generate interest
  3. Ask strategic partners to invite mutual clients and prospects to your site at North West Expo
  4. Send at least three pre-show invitations or mail outs to increase the number of visitors to your site at North West Expo

We look forward to hearing of your interest to market your business, department or industry and ways North West Expo can help you achieve your goals.